With The Coming AI Sloppening, We Must Get Better At Understanding Creative Data
Original article was published in The Drum. The origins of the adtech industry can...
Flamboyant things
Why Banking On AI Creative Testing Is The Way Forward For Adland
“The death of art”, “lifeless and soulless”, “devoid of any creativity” – it’s fair...
As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative
LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new...
Do Androids Dream Of Winning A Cannes Lion?
Like some malfunctioning robot that’s crashed a swish party, broken the furniture and been...
New Azerion And DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness
LONDON – June 10, 2025 — A new study provides key insight into the...
How To Avoid ‘Fragmented Feels’ And Ensure Your Brand Is Emotionally Coherent
Original article was published on the WARC website For brands looking to stand out...
New Report Finds Soft Drink Brands Losing Their Fizz Due To Confusion And Lack Of Emotional Consistency
LONDON – May 27, 2025 – Consumers are being left confused and unsure how...
New AI Study Shows Effie UK Winners Outperform on Emotion, Attention and Correct Brand Recall
LONDON – April 29, 2025 – Effie UK Award winners generate stronger positive emotions,...
Forbes: How Artificial Intelligence Is Changing Creative Testing Of Ads
Read the full article here. The evolution of advertising over the past 20 years...
Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads (So Far)
SCOTTSDALE, ARIZONA; LONDON, UK – March 31, 2025 – A Mass Mutual ad starring...
Kinetiq and DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights
PHILADELPHIA, LONDON – March 27, 2025 – Kinetiq, the AI-powered platform unifying global media...
St. Patrick’s Day: “Compton Cowboys” Tops Chart Of The Most Emotionally Engaging Guinness Ads
LONDON – March 17, 2025 – An ad campaign featuring a group of men...