LONDON, CANNES – May 29, 2024 – Global creativeness platform DAIVID today announced that founder and CEO Ian Forrester will be on stage at Cannes Lions later this month to reveal the findings of a new study on how brands can boost the effectiveness of their ads.
Forrester, who founded the London-based company in 2018, will be part of a special session organised by WARC – the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions – that will delve deeper into how brands can make more impactful content.
With eight out of 10 marketers believing creative quality is the most significant factor in an ad’s success, DAIVID provides brands, agencies and influencers with the tools they need to measure, benchmark and optimise the effectiveness of their content across any platform or marketing channel.
During “The Creative Impact Sprint” – due to take place on the WARC Creative Impact stage on June 20 – Ian will reveal the results of research carried out by DAIVID on behalf of WARC, in which the platform’s AI-powered technology was used to analyse data from WARC’s Effectiveness Awards and its own content testing results.
Forrester said: “I’m super excited to be on stage at Cannes Lions to reveal the findings of our latest research. The creative asset is by far the most impactful lever a marketer can deploy to maximise the impact of their campaigns and I can’t wait to provide advertisers with actionable insights on how they can amplify the effectiveness of their content at scale.”
Forrester will be joined on stage in the South of France by Anastasia Leng (CreativeX), Mimi Turner (LinkedIn), James Hurman (Tracksuit), Amy Rodgers (WARC) and Latha Sarathy (ANA).
In today’s content-saturated, always-on world, DAIVID’s suite of solutions helps marketers cut through the noise, enabling them to evaluate and improve the effectiveness of their creative at scale. The platform empowers brands, agencies and influencers to ditch the guesswork and measure the effectiveness of their content quickly and accurately across a range of different platforms, formats and channels.
Powered by insights generated using the company’s suite of advanced technologies – which includes facial coding, computer vision and machine learning – the company has also created a sophisticated AI-powered algorithm that predicts how people will feel about an ad, without the need for audience panels.
To find out more about the interactive session, which will take place on Thursday June 20 at 4.15pm on the Forum stage in the Palais, click here.