Too Many Celebrities, Too Few Laughs: Why There Was Nothing Super About This Year’s Super Bowl Ads
Original article appeared on the ANA website. Record viewership figures, record ad revenues, and...
Flamboyant things
We Tested Christmas Ads on Real Shoppers, Celebs Failed To Shine This Year
Original article appeared in The Drum. They say Christmas comes earlier every year. And...
Coca-Cola’s “The World Needs More Santas” Tops Ranking Of The Most Effective Christmas Ads
That’s according to creative effectiveness platform DAIVID, which today launched a ranking of the...
“Snapper: The Perfect Tree” Among Top Four Most Effective John Lewis Christmas Ads
That’s according to new research from creative effectiveness platform DAIVID, which has released a...
Uber Eats Campaign That Warns Of The Dangers Of Running Out Of Halloween Treats Is Most Terrifying Ad Of All Time
That’s according to new research from creative effectiveness platform DAIVID, which ahead of Fright...
Former Ralph Lauren Creative Director Lizeta Makka Joins Creative Effectiveness Platform, DAIVID as Global Strategy and Insight Director
Makka, who holds a PhD in Art and Philosophy, brings a unique blend of...
Former That Lot Director Barney Worfolk-Smith Joins AI-Powered Ad Research Platform DAIVID As EMEA MD
Worfolk-Smith, who has also held senior roles with companies including leading ad platform Unruly...
AI-Powered Ad Research Platform DAIVID Named Among World’s Top Data Marketing Start-Ups
The London-based content optimisation company, which helps advertisers supercharge the effectiveness of their campaigns,...
MediaCom launches creative analytics to drive creative performance
A flagship innovation from the agency’s new Creative Systems global division, and one that...
New AI-powered advertising research platform DAIVID aims to redefine ad testing, taking humans out of process
Launched this week, DAIVID is a London-based emotional AI platform that helps brands and...