AI-Powered Ad Research Platform DAIVID Named Among World’s Top Data Marketing Start-Ups

LONDON – May 25, 2022 – AI-powered ad research platform DAIVID has been named among the world’s top data marketing start-ups by global smart marketing forum I-COM.

24 May 2022

The London-based content optimisation company, which helps advertisers supercharge the effectiveness of their campaigns, has been named a finalist in the I-COM Data Startup Challenge.

DAIVID’s CEO Ian Forrester will join four other finalists at the I-COM Summit Experience on June 6-9, in Costa Brava, Spain, where he will have the chance to pitch top executives from the world’s leading brands and agencies. The final winner will be announced at I-COM’s Gala Awards on June 7.

Forrester said: “It’s a huge honour to be named among the I-COM Data Startup Challenge finalists, among whose alumni have numbered some of the world’s best data startups in recent years. It’s a testament to the huge power of our attention and emotions data to explain and predict content performance, and to the progress we have been making at DAIVID over the last 2 years”.

In its 10th year, the I-COM Data Startup Challenge (previously known as the I-COM Data Venture Challenge) is a global competition that showcases the top digital marketing startups across the world that have data and measurement services as their primary business.

I-COM Global helps companies with their business transformation to become a fully customer-centric and Smart Data Marketing driven enterprise. The 2022 finalists are:

DAIVID is a content optimisation platform that is revolutionising the ad testing process. The ad research company uses a suite of advanced technologies, including facial coding, eye tracking, machine learning and computer vision, to help advertisers optimise the impact of their creative and media strategies. Clients include MediaCom and ADK.