St. Patrick’s Day: “Compton Cowboys” Tops Chart Of The Most Emotionally Engaging Guinness Ads
LONDON – March 17, 2025 – An ad campaign featuring a group of men...
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Social And TV: The MVP Brands Left On The Bench This Super Bowl
Original article published on the ANA website. Here’s the problem upfront: Maximising Super Bowl...
Funny Or Die: Why Super Bowl Brands’ Lack Of Emotional Creativity Is No Laughing Matter
Original article was published on the ANA website. Move over Budweiser’s cute young Clydesdale....
The Most Mouth-Watering Ads From Super Bowl LIX, According to New Emotional Data From Creative Effectiveness Platform DAIVID
February 12, 2025 – Reese’s “Don’t Eat Lava” is the most mouth-watering ad from...
Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID Research
February 10, 2025 – The NFL’s “Somebody | It Takes All of Us” is...
NFL, Verizon And Budweiser Early Pacesetters In The Social Media Super Bowl
February 5, 2025 – The NFL, Verizon and Budweiser are the most effective Super...
NFL Spot Leads The Way In Early Super Bowl Ad Ranking
February 4, 2025 – The NFL “Somebody | It Takes All of Us” is...
Here’s How to Make the Best Social Cuts for Your Super Bowl TV Ad
Article originally posted on Adweek. Brand effectiveness doesn’t live and die in one ad...
Celebrity-Led Campaigns On Rise At Super Bowl, But Star Power Fails To Dazzle
Original article was published on the ANA website. Celebrities trying to be funny in...
MASS Analytics and DAIVID Partner to Enhance Marketing Mix Modelling with AI-Powered Creative Effectiveness Insights
January 16, 2025 – Marketers will be able to measure and optimize the effectiveness...
Former Ace Metrix CEO Peter Daboll Joins Global Creative Effectiveness Platform DAIVID As Head Of U.S
January 7, 2025 – Former Ace Metrix CEO Peter Daboll has joined DAIVID –...
Teleflora Festive Campaign “The Power Of Wishes” Is Most Emotionally Engaging Global Holiday Ad
December 3, 2024 – A heartwarming campaign from floral delivery service Teleflora featuring a...