New AI Study Shows Effie UK Winners Outperform on Emotion, Attention and Correct Brand Recall
LONDON – April 29, 2025 – Effie UK Award winners generate stronger positive emotions,...
Flamboyant things
MASS Analytics and DAIVID Partner to Enhance Marketing Mix Modelling with AI-Powered Creative Effectiveness Insights
January 16, 2025 – Marketers will be able to measure and optimize the effectiveness...
DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory and Brand Impact of Ads
LONDON, NEW YORK, SEATTLE – October 29, 2024 – Global creative effectiveness platform DAIVID...
Kamala Harris’ Online Campaign Videos More Trustworthy, Less Confusing And Attract More Attention Than Those Posted By Election Rival Donald Trump, Says New Study
LONDON, SEATTLE – August 8, 2024 – Online videos supporting Kamala Harris’ Presidential campaign...
“Winner Stays”, Featuring Ronaldo and Neymar, Tops List Of The Most Exciting Nike Football Ads of All Time
LONDON – June 13, 2024 – World Cup 2014 ad “Winner Stays” is the...
DAIVID CEO Ian Forrester To Reveal WARC Research On How Advertisers Can Boost Creative Effectiveness At Cannes Lions
LONDON, CANNES – May 29, 2024 – Global creativeness platform DAIVID today announced that...
Global Creative Effectiveness Platform DAIVID Hires Eli Drake As Its New Head Of Data Science
Eli, who has worked as a business intelligence and research analyst for almost two...
Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID
Mitch, who spent more than a decade at Kantar, one of the world’s leading...
Gag Reflex: Why Gross Humour In Ads Can Often Leave A Bad Smell
Original article appeared in The Drum. The image still gets stuck in my head...
Emotions Are Not Just An Advertising Tool. They Are The Entire Toolbox
Original article appeared in The Drum. We’re only a few months into 2024, but...
Adland’s Comedy Comeback Of 2024 Has Got Off To A Rough Start
Original article appeared on the ANA website. A few celeb jokes at the Super...
Advertising Can Find Its Mojo Again
Original article appeared in The Media Leader. “It’s important to take pride in what...