Here’s How to Make the Best Social Cuts for Your Super Bowl TV Ad
Article originally posted on Adweek. Brand effectiveness doesn’t live and die in one ad...
Flamboyant things
Celebrity-Led Campaigns On Rise At Super Bowl, But Star Power Fails To Dazzle
Original article was published on the ANA website. Celebrities trying to be funny in...
Adland’s Comedy Comeback Of 2024 Has Got Off To A Rough Start
Original article appeared on the ANA website. A few celeb jokes at the Super...
Fears of a Clown: Why Brands Trying To Be Funny Is No Laughing Matter
Original article was published on the WARC website. Adland has finally got its sense...
4 Key Learnings When We Tested Super Bowl Ads On TikTok
Original article appeared in The Media Leader. The Super Bowl may be long gone,...
Too Many Celebrities, Too Few Laughs: Why There Was Nothing Super About This Year’s Super Bowl Ads
Original article appeared on the ANA website. Record viewership figures, record ad revenues, and...