DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory and Brand Impact of Ads
LONDON, NEW YORK, SEATTLE – October 29, 2024 – Global creative effectiveness platform DAIVID...
Flamboyant things
Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID
Mitch, who spent more than a decade at Kantar, one of the world’s leading...
Gag Reflex: Why Gross Humour In Ads Can Often Leave A Bad Smell
Original article appeared in The Drum. The image still gets stuck in my head...