Forbes: How Artificial Intelligence Is Changing Creative Testing Of Ads
Read the full article here. The evolution of advertising over the past 20 years...
Flamboyant things
Kinetiq and DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights
PHILADELPHIA, LONDON – March 27, 2025 – Kinetiq, the AI-powered platform unifying global media...
AdAge: AI-powered ad testing—How Delta and other brands are determining the precise impact of their marketing
Read full AdAge article here. A bevy of the world’s biggest brands including Delta...
DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory and Brand Impact of Ads
LONDON, NEW YORK, SEATTLE – October 29, 2024 – Global creative effectiveness platform DAIVID...
Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID
Mitch, who spent more than a decade at Kantar, one of the world’s leading...
Gag Reflex: Why Gross Humour In Ads Can Often Leave A Bad Smell
Original article appeared in The Drum. The image still gets stuck in my head...