Emotions Are Not Just An Advertising Tool. They Are The Entire Toolbox
Original article appeared in The Drum. We’re only a few months into 2024, but...
Flamboyant things
Adland’s Comedy Comeback Of 2024 Has Got Off To A Rough Start
Original article appeared on the ANA website. A few celeb jokes at the Super...
Advertising Can Find Its Mojo Again
Original article appeared in The Media Leader. “It’s important to take pride in what...
Fears of a Clown: Why Brands Trying To Be Funny Is No Laughing Matter
Original article was published on the WARC website. Adland has finally got its sense...
4 Key Learnings When We Tested Super Bowl Ads On TikTok
Original article appeared in The Media Leader. The Super Bowl may be long gone,...
A Majority Of Super Bowl Ads Tried To Make Us Laugh, Many Fumbled The Ball
Original article appeared in The Drum. Have you heard the one about the ad...
Too Many Celebrities, Too Few Laughs: Why There Was Nothing Super About This Year’s Super Bowl Ads
Original article appeared on the ANA website. Record viewership figures, record ad revenues, and...
We Tested Christmas Ads on Real Shoppers, Celebs Failed To Shine This Year
Original article appeared in The Drum. They say Christmas comes earlier every year. And...