Media Leader Podcast: DAIVID’s Barney Worfolk-Smith On Whether Creative Can Speak Language Of Media?

DAIVID CGO and co-founder Barney Worfolk-Smith was recently interviewed by Media Leader's Jack Benjamin on how the ad industry can bring creative and media closer together.

David Waterhouse

14 Aug 2025

Article originally posted on Media Leader.

How can the ad industry finally bring creative and media together?

It’s a question that’s dogged Adland for years – and one DAIVID Chief Growth Officer and co-founder Barney Worfolk Smith 🦩 tackles head-on in his interview with Jack Benjamin for the latest The Media Leader UK podcast.

As Barney explains, creative needs to become more data-driven, or risk losing relevance as media takes the lead.

Have a listen:

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