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Social And TV: The MVP Brands Left On The Bench This Super Bowl

Original article published on the ANA website.  Here’s the problem upfront: Maximising Super Bowl...

Funny Or Die: Why Super Bowl Brands’ Lack Of Emotional Creativity Is No Laughing Matter

Original article was published on the ANA website.  Move over Budweiser’s cute young Clydesdale....

The Most Mouth-Watering Ads From Super Bowl LIX, According to New Emotional Data From Creative Effectiveness Platform DAIVID

February 12, 2025 – Reese’s “Don’t Eat Lava” is the most mouth-watering ad from...

Here’s How to Make the Best Social Cuts for Your Super Bowl TV Ad

Article originally posted on Adweek. Brand effectiveness doesn’t live and die in one ad...

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