DAIVID Partners With CreativeX On Launch Of Datalink: A New Framework Connecting Marketing’s Fragmented Creative Data Ecosystem
NEW YORK, LONDON – December 4, 2025 – Creative data provider DAIVID today announced...
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Heartificial Intelligence: Which AI Brands’ Ad Campaigns Are Giving Us The Feels?
Original article appeared in WARC. The machines are coming – and this time they...
Three Ads You Should Watch Right Now – October 13, 2025
Adland life can be a bit of a blur sometimes. Blink too hard and...
Creative Data Provider DAIVID Gives Charities Free Access To AI Ad Testing Tool To Boost Campaign Impact On International Charity Day
LONDON, UK; SCOTTSDALE, ARIZONA – September 2, 2025 – Charities can now test the...
DAIVID Launches New AI-Powered Solution That Enables Marketers To Benchmark Ad Effectiveness Against Competitors in Real Time
LONDON – August 15, 2025 – Advertisers can now instantly compare the effectiveness of...
Media Leader Podcast: DAIVID’s Barney Worfolk-Smith On Whether Creative Can Speak Language Of Media?
Article originally posted on Media Leader. How can the ad industry finally bring creative...
How Do AI-Generated Ads Perform Against Industry Averages?
The robots are at it again. Marauding across Adland, terminating creativity wherever they find...
DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool
LONDON, UK; SCOTTSDALE, AZ – July 24, 2025 – Retail media networks (RMNs) and...
With The Coming AI Sloppening, We Must Get Better At Understanding Creative Data
Original article was published in The Drum. The origins of the adtech industry can...
Why Banking On AI Creative Testing Is The Way Forward For Adland
“The death of art”, “lifeless and soulless”, “devoid of any creativity” – it’s fair...
As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative
LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new...
New Azerion And DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness
LONDON – June 10, 2025 — A new study provides key insight into the...