DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool
LONDON, UK; SCOTTSDALE, AZ – July 24, 2025 – Retail media networks (RMNs) and...
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Powerful AXA Ad Tops Rankings As Most Emotionally Engaging Campaign Of Euro 2025
LONDON – July 15, 2025 – A powerful short film from insurance brand AXA...
AdAge: CEOs As Ad Stars – The Risks And Rewards
For companies that want to use their marketing to signal change, the answer may...
With The Coming AI Sloppening, We Must Get Better At Understanding Creative Data
Original article was published in The Drum. The origins of the adtech industry can...
Why Banking On AI Creative Testing Is The Way Forward For Adland
“The death of art”, “lifeless and soulless”, “devoid of any creativity” – it’s fair...
As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative
LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new...
Do Androids Dream Of Winning A Cannes Lion?
Like some malfunctioning robot that’s crashed a swish party, broken the furniture and been...
New Azerion And DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness
LONDON – June 10, 2025 — A new study provides key insight into the...
How To Avoid ‘Fragmented Feels’ And Ensure Your Brand Is Emotionally Coherent
Original article was published on the WARC website For brands looking to stand out...
New Report Finds Soft Drink Brands Losing Their Fizz Due To Confusion And Lack Of Emotional Consistency
LONDON – May 27, 2025 – Consumers are being left confused and unsure how...
New AI Study Shows Effie UK Winners Outperform on Emotion, Attention and Correct Brand Recall
LONDON – April 29, 2025 – Effie UK Award winners generate stronger positive emotions,...
Forbes: How Artificial Intelligence Is Changing Creative Testing Of Ads
Read the full article here. The evolution of advertising over the past 20 years...