Creative Intelligence
Make Every Ad Work Harder.
DAIVID is the AI-powered Creative Intelligence platform built to evaluate image and video advertising at scale.
Predict. Measure.
Improve.
Predict attention, measure the DAIVID 39 emotions, assess brand recall and understand next-step intent, complete with scores, benchmarks and category norms.
Now with Creative Assistant: practical, automated recommendations that turn DAIVID's 54 effectiveness metrics into clear ways to improve every ad.
39
DAIVID emotions measured, with attention, brand recall and next-step intent
54
Effectiveness metrics turned into clear recommendations by Creative Assistant
Creative Intelligence for Brands and Adtech Platforms
For brands
More Creative. More Channels.
Less Room for Waste.
When you are producing more ads across more channels, DAIVID helps you identify which creative is most likely to perform, understand why and make better decisions before and after launch.
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01
Pre-Flight Testing
Test every asset before it goes live. DAIVID scores and benchmarks your creative, while Creative Assistant provides automated analysis and practical recommendations for improvement.
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02
Creative Decisioning
Use predicted creative effectiveness to inform activation, prioritise stronger assets and direct media investment towards the creative most likely to perform.
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03
Post-Campaign Intelligence
Connect DAIVID's creative scores with campaign outcomes to understand which creative characteristics are associated with performance. Feed those findings into future campaigns or add creative-quality variables to your marketing mix models.
Start here
Start with a
Creative Audit
Connect creative effectiveness data with real campaign outcomes to identify what is working, what is not and where media investment is going to waste.
A Creative Audit gives your media, marketing and creative teams a shared, data-led playbook for improving performance at scale.
For adtech platforms
Turn Creative Quality into
a Performance Signal.
Creative is one of the biggest drivers of advertising performance, yet it has historically been one of the hardest signals for adtech platforms to measure and use at scale.
In
Every Ad
Image and video creative, at scale.
DAIVID
Structured, Actionable Effectiveness Data
Delivered by API into your stack.
Out
Your Platform
Optimisation systems and customer products.
Integrate
DAIVID translates every ad into structured, actionable effectiveness data that can be integrated into your platform, optimisation systems and customer products.
Differentiate
Combine DAIVID's creative intelligence with your existing media, audience and contextual signals to improve optimisation, demonstrate more value and build differentiated solutions for your customers.
